wellkids

For this project with wellkids, a children’s skincare brand redefining body care with simple, clean formulas, I set out to create imagery that feels as honest and natural as their mission. Rooted in a philosophy of “less is more,” the photographs highlight the tender, everyday moments of childhood through soft, natural light, subtle product integration, and a film-inspired aesthetic. The creative direction was guided by authenticity—capturing movement, raw emotion, and imperfect beauty—to make parents feel something real. The result is a collection that balances artistry with intimacy, reflecting both the purity of wellkids’ ingredients and the genuine joy of childhood.